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  • Writer's pictureKristaps Cirulis

Beam Me Up, Techie: How Tech is Taking Events to the Final Frontier

Updated: Oct 22, 2023



When the Star Trek crew boldly declared, "Space, the final frontier", little did they know that technology would not only conquer space but also the world of MICE (Meetings, Incentives, Conferences, Exhibitions). We are living in an era where our smartphones are smarter than us, where robots are our friends, and where VR headsets are the new Ray-Bans. The world of events is no exception, with technology taking it by storm (and we're not talking about a tiny drizzle here, folks).


Ready to explore this new frontier? Buckle up, because we're about to go where no event planner has gone before (or, well, fewer event planners, at least).


VR/AR: Welcome to the Matrix

Remember when we thought the Matrix was just a science fiction concept? Well, it's time to think again. The world of Virtual Reality (VR) and Augmented Reality (AR) has exploded into the event space, turning the ordinary into extraordinary.

Imagine an attendee, sitting at home in their pajamas, suddenly being transported to a bustling conference hall with the click of a button. Or picture a customer at a product launch, seeing the product come to life before their eyes. Mind-blowing, isn't it?

But, how do you use VR/AR without your event turning into a tech circus? Here's how:

  1. Virtual Tours: Showcasing a venue or a product? Use VR to give your attendees a 360-degree virtual tour. It's like a walk in the park but without the pesky pollen allergies.

  2. AR Navigation: Do your attendees need a map to find the bathroom? Give them an AR navigation app. It's like having a personal guide, minus the awkward small talk.

  3. VR Meetings: Can't fly your international attendees to your meeting? Let them attend virtually via VR. It's like an episode of Star Trek but without the pesky Klingons.

AI: The Rise of the Machines

Artificial Intelligence (AI) is here, and it's not just playing chess or driving cars. It's infiltrating events faster than you can say "OpenAI". We're talking about chatbots that can handle attendee queries, algorithms that can analyze event data, and software that can personalize attendee experiences.

But before you start panicking about a robot apocalypse, let's see how you can leverage AI without losing your human touch:

  1. Chatbots: Need to answer attendee queries without hiring an army of customer service reps? Use chatbots. They're like your customer service agents, but they don't need coffee breaks.

  2. Data Analysis: Want to make sense of your event data without getting a migraine? Use AI-based analytics tools. They're like your data analysts, but they won't confuse you with fancy jargon.

  3. Personalization: Want to personalize attendee experiences without stalking them? Use AI-driven software. It's like knowing your attendees' preferences, without the restraining orders.

IoT: Welcome to the Smart Life

The Internet of Things (IoT) might sound like a nerdy term that only techies use, but trust us, it's as mainstream as avocado toast. Simply put, IoT is about connecting everyday objects to the internet. From smart thermostats and connected cars to wearable devices and smart fridges (yes, your fridge can now tweet), IoT is making life smarter, and events are no exception.

Wondering how you can use IoT without turning your event into a sci-fi movie set? Here's the lowdown:

  1. Smart Badges: Want to streamline check-in and enhance networking without hiring a team of detectives? Try smart badges. They not only facilitate quick check-ins but also help attendees connect with each other based on common interests. They're like your networking facilitators but without the cheesy ice-breakers.

  2. Wearable Tech: Want to enhance attendee engagement without resorting to interpretive dance? Use wearable tech. Smartwatches and wristbands can push notifications, track engagement, and even monitor attendees' health. They're like your personal assistants, but they won't judge your Netflix binging.

  3. Smart Spaces: Want to create responsive environments without being a wizard? Try smart spaces. By integrating IoT devices, you can automate lighting, heating, and even visuals based on the attendees' behavior or event schedule. It's like Hogwarts but without the risk of running into a three-headed dog.

Remote Participation: Boldly Go Where No Attendee Has Gone Before

Gone are the days when attending an event meant taking a plane, train, or automobile. In this era of technology, you can attend an event from anywhere. Yes, even from your couch while wearing bunny slippers. This is the age of remote participation.

  1. Live Streaming: Can't fly all your attendees to your event? No worries, bring the event to them through live streaming. They can participate in real-time, just without the stale conference room air.

  2. Virtual Reality: Want to make your remote attendees feel like they're part of the action? Use VR to provide immersive experiences. It's like teleporting them to the event but without the space-time continuum issues.

  3. Online Interactions: Want to keep your remote attendees engaged? Use online polls, Q&As, and chats during your livestream. They can interact with speakers and other attendees, just without the awkward handshakes.

Future: 2001: A Space Odyssey or WALL-E?

As with all great power, comes great responsibility. While these technologies can provide mind-boggling experiences, let's remember not to lose the human element in our events. After all, we don't want to turn into a society where we communicate with emojis more than words (sorry, WALL-E).

Let's use technology to enhance our events, not overtake them. Let's use it to connect people, not isolate them. Let's use it to create experiences that are out of this world, but still rooted in human interaction. Because at the end of the day, events are about people coming together. And no amount of technology can replace that.


So, whether you're a techie who dreams in binary or a technophobe who thinks AI is an allergy, remember: technology is just a tool. It's how we use it that counts. So go ahead, take the plunge, embrace the tech, and take your events to the final frontier. And may the force (or the WiFi) be with you!

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