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  • Writer's pictureElīza Akmeņkalne

Empowering your MICE decisions - Lesson 1


Greetings from Latvia, the only country shaped like a butterfly! 🦋


Today we would like to share our findings and thoughts on frustrations, desires, and fears that shape our client's decision-making process.


At Goal Events, we believe that understanding our clients' needs is the cornerstone of delivering exceptional service. Through extensive research and conversations with travel agencies working with business clients in the MICE segment, we've gained invaluable insights into the frustrations, desires, and fears that shape your decision-making process. This knowledge has been instrumental in aligning our values and priorities to deliver unmatched quality and peace of mind.


One of the most common frustrations we've identified is the  limited availability or responsiveness from DMCs, leading to missed opportunities or delays in responding to client requests. At Goal Events, we pride ourselves on our prompt and reliable communication, ensuring your inquiries are answered swiftly and comprehensively.

No more waiting around—when you reach out to us, we respond with the urgency and detail you deserve.


Another major challenge is finding DMCs that offer comprehensive services and expertise in specific destinations. We know how vital it is to have in-depth local knowledge and tailored solutions. Our team at Goal Events is deeply rooted in the Baltics, bringing unparalleled expertise and creativity to your events in Riga, Tallinn, and Vilnius. Our local insights ensure that your events are not only logistically seamless but also culturally rich and engaging.


Managing multiple DMC relationships across different destinations  often leads to challenges and coordination issues. This complexity can cause concerns about miscommunication or inconsistencies in service delivery. Goal Events eliminates these worries by being your single, dedicated partner for all your Baltic events. We handle every detail with precision and care, from venues to transport and accommodations, ensuring your event runs smoother than a freshly waxed dance floor.


Our research also highlighted the desire to work with reputable DMCs that have proven track records and positive client feedback. At Goal Events, our portfolio speaks for itself. We have built strong partnerships based on trust, mutual respect, and a shared commitment to excellence. Our clients consistently praise our ability to deliver high-quality experiences that exceed expectations.



Transparent pricing and clear deliverables  are crucial for evaluating the value proposition of different DMCs. At Goal Events, we believe in transparency and clarity. Our strategic planning ensures effective budget management, allowing you to get the most out of every euro spent. With us, there are no unexpected expenses—just straightforward, value-driven solutions.


Fears about partnering with unreliable DMCs  that may compromise the success of events are valid. To alleviate these fears, Goal Events ensures that all our operations adhere to the highest standards of reliability and ethical business practices. Our experienced team excels in seamless logistics management, handling every detail to ensure smooth event execution. By prioritizing clear communication and proactive problem-solving, we prevent misunderstandings and ensure your goals are always aligned with ours


Our clients have consistently given us feedback that our approach makes their work easier and significantly less stressful. But don’t just take my word for it. Check out this video testimonial from one of our delighted clients, who shares how Goal Events exceeded their expectations with creative ideas, great management, and smooth organization. They talk about our flexibility, hands-on approach, and practical solutions that made their event a resounding success.



At Goal Events, we don’t just plan events; we create memorable experiences that leave a lasting impression. We're here to ensure your events are less like a chore and more like an exhilarating journey.


Ready to elevate your MICE events? Let's turn those challenges into extraordinary successes together.


Looking forward to making magic with you!


Warm Regards,

Your Goal Events team ✨🌟




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