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  • Writer's pictureKristaps Cirulis

The Dawn of a New Era: Unpacking the Future of the MICE Industry Post-Pandemic

The MICE industry - Meetings, Incentives, Conferences, Exhibitions - is a phoenix rising from the ashes. As we step into a world that's starting to look post-pandemic, the MICE industry is dusting off the cobwebs, and stepping boldly into a new era. The 'new normal' (yes, we're using that phrase) is here, and it's transforming the MICE landscape.





Hybrid is the New Black

In the past, event planners often had to choose between in-person and virtual events. Not anymore. The pandemic has demonstrated that you can indeed have your cake and eat it too. Enter hybrid events - a sizzling cocktail of virtual and in-person elements, catering to both local and global audiences. These events offer the best of both worlds: the irreplaceable human connection of physical gatherings, with the broad reach and accessibility of virtual ones.


Techie Heaven

Welcome to the age where technology rules the roost. The pandemic has fast-tracked the use of technology in MICE, making it a norm rather than an exception. From virtual reality (VR) creating immersive experiences to artificial intelligence (AI) enhancing personalization, technology is driving the transformation of MICE events. So, get ready to embrace a world where event attendees can network with holographic avatars, and where AI chatbots are your personal event assistants.


Safety is the New Sexy

Post-pandemic, safety protocols aren't just a necessary evil – they're a selling point. Comprehensive safety measures are now a part of the event planning process, as important as the venue, theme, or speakers. Event venues are upping their game, introducing touchless technologies, superior air filtration systems, and strict sanitization protocols. Event organizers are thinking outside the box, arranging socially-distanced seating, safer catering options, and even rapid COVID-19 testing at events. One good our example was EENA event. Check it out in our works section.


A More Sustainable Future

With the pandemic serving as a wake-up call for humanity, sustainability is now at the forefront of MICE planning. Reduction of carbon footprint, waste management, local sourcing, and eco-friendly events are no longer just 'nice-to-have' but essential. We see a future where 'going green' will be a prerequisite, not just a preference.



The MICE industry, much like a blockbuster movie hero, has been through the wringer. But it’s clear that it's coming out on the other side stronger and more resilient. As the dust settles and we move towards a post-pandemic world, one thing is clear: the future of MICE is hybrid, tech-driven, safe, and sustainable. The future, dear readers, is bright – and it's here.

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